We have scoured the web to bring you our short list of the best places to buy watches online. Below in words and pictures.

The most Nordic: Larsson and Jennings – Larsson and Jennings’s minimalist, anglo-nordic chic is anything but basic. Their elegant, simple timepieces are based around with a hand-assembled automatic movement composed of a hundred pieces.


The most Parisian: La Trotteuse – The USP of this recently launched Parisian watch brand, other than that the watches are 100% made in France, bien sûr? The ability to change your watchstrap every day of the week if the fancy takes you. It’s all down to the wonderfully simple fastening mechanism and the 10 colours (deep blue, coral, camel, black…) that make up the collection.


The most fashion conscious: Vestiaire Collective – If you have your eye on the Chanel Première or the Hermès Cape Cod but feel the price is a little high, may we recommend a visit to Vestiaire Collective? The leading online marketplace for luxury pre-owned fashion and accessories is a treasure trove of timepieces, all of which have been autheticated by a team of in-house experts.


The most addictive: Laruze – Watch addicts beware! A site that allows you to change the face colour and the choice of the metal on some 40 different models of watch renders chosing a timepiece a somewhat addictive affair. The short cut to success? Allow us to recommend the Grande Charbonneuse with a midnight blue face and a gold frame!


The most feminine: Olivia Burton – The world of Olivia Burton is feminine and fashion-focussed with a vintage feel.  No surprise then when one discovers that the two British female founders were buyers for Liberty and Asos with a love for all of the above!


The most elegant: Daniel Wellington – Inspired by a chance encounter with a man of rare elegance who loved to wear his watches on weathered Nato straps, the founder of Daniel Wellington paid fitting homage by naming his Scandinavian brand after the gentleman in question.


The most rebellious: Manfred Cracco – If the words Swiss and rebel seem more than a little incongruous, you are perhaps not yet acquainted with Manfred Cracco. Inspired by Manfred Aebi, president of the Swiss watch branch Rodania in the fifties, and Philip Cracco, current CEO of the same company, Manfred Cracco watches are a perfect combination of Swiss expertise, high quality materials and the rebellious streak for which Manfred himself was known.


The most timely: Watch Elements – Thank goodness someone has decided to found a multi-brand watch site that is efficient, smart and simple to use. Search for watches by brand, style or price or simply browse and discover new brands such as the rather chic Cluse Watches.  


The most glamorous: 1st Dibs – If this site has long been the favoured and somewhat secret haunt of the famous and the fashionable, it is now becoming a little more well-known. If you are on the hunt for an exceptional, vintage timepiece, let the hunt begin here!