We’ve scoured the internet to bring you the best online boutiques to buy jeans. In words and pictures below.


The most authentic - MiH Jeans: Founded 50 years ago in London, this brand is known for its relaxed attitude and perennially stylish aesthetic. 

The most American - J.Crew:  Full of helpful advice on denim, how to wear it, what fit and length to choose, this stalwart of American made fashion will never let you down. 

The most specialisedDonna Ida: All the best denim brands in one place, and no other distractions? A dream come true at Donna Ida, the denim shop of choice for London’s cool girls.

The chicest - NET-A-PORTER: We have to thank this internet fairy godmother once again for bringing the most covetable denim brands, Paige, Frame, Current Elliott and more to our doorsteps.

The most teenage - ASOS: If you are looking for denim dungarees or the perfectly distressed pair of  boyfriend jeans, this is the place to search.

The most iconic - Seafarer: This brand was founded in 1896 by a former member of the US Navy who wanted to transform the tradition uniforms of the marines and make them looser and more practical. Ever since, this style has become iconic and has, literally, travelled across the ages, notably participating in the big hippy revolution of the 70s, leaving behind it a strong and symbolic heritage.

The most fashionable MATCHESFASHION.COM: This has long been one of our favourite sites for all kinds of clothes, and denim is no exception. Head to the denim studio where 220 pieces in our favourite fabric await you.

The most L.A - Revolve Clothing: Search by fit - boyfriend, skinny, flare - to navigate your way more swiftly through this fashion giant from across the pond.

The little extra - Jean Stories: Created by two American stylists, this site is a denim bible and a paradise for those who, like us, might have a little bit of an obsession.