We’ve scoured the internet to bring you the best online boutiques to buy lingerie. In words and pictures below.


The most fun - Girls Paris :  The Parisian lingerie brand for cool girls who have no pretensions and can make trainers go with anything. This could be us, or you…


The smallest - Ysé :  No need to read further if you are bigger than a B-cup as Ysé specialises in creating beautiful lingerie for smaller sizes. If you are  an A or B cup however, Ysé will be one of the best discoveries you ever make.

The chicest - La Perla :  No need to introduce this inimitable brand that proudly carries that most luxurious of labels “Made in Italy”. What is worth mentioning is that the e-store is as beautiful as the lingerie and that delivery is free.


The most American Negative Underwear : Is it the loft party atmosphere of the photographs or the drily witty quotations scattered throughout the site ? Whatever it is, this site makes us want to run away to New York for a shopping trip down 5th Avenue.

The sexiest - Miroir de Muses : Immerse yourself in this beautiful, sexy, and French world of sumptuous lingerie.


The most delicate - Lonely: “For women who wear lingerie as a love letter to themselves” is the slogan of this delicate and feminine lingerie brand where lace is mixed with elastic detailing for a style that combines retro spirit and a sporty chic allure. Make up your own set for a sensual and timeless silhouette. To top it all off, you will also find a collection of swimsuits and pyjamas.


The most fashionable - Net A Porter : From Stella McCartney to Monette and Ysamine Eslami, this is the place to go for the biggest range of beautiful lingerie brands.

The most British - Harvey Nichols : In days gone by, the great department stores always had the best selection of lingerie. A look at the Harvey Nichols site proves that this still holds true.

The most Parisian - L’Exception : This store show-casing Parisian designers has not forgotten what goes underneath. Base Range, Velvette, Maison Lejaby and Madame Aime are all featured in the exceptional collection.


The most cheeky - Noo: Don’t even try to resist their silk pieces with elegant yet graphic cuts which will give you an original and daring allure. This Parisian brand, selling both male and female underwear, successfully plays with masculinity and feminity. For the most faithful amongst you, you can even have the initials of your lover embroidered on your panties.


The most Baudelairean - Fleur du Mal : We’re not sure this American lingerie site is quite the legacy the French poet would have envisaged for himself. Although ‘Luxe, (calme) et volupté’ (Luxury, calm and pleasure) is a phrase that encapsulates this brand very well… 


The most minimalist – Undone: The concept of this online brand is to offer a selection of simple and comfortable underwear made out of soft materials with perfectly designed cuts. To be worn everyday and in every season, from morning to night and from winter to summer.


The most bohemian – Jolies Mômes: The Jolie Mômes girl is cool and sexy. She loves underwear and wishes all lingerie could be as perfect as the seventies styles made from silky materials and retro florals by this perfect Parisian brand. Oh la la !


The most eclectic - Love Stories: Designed to be mixed and matched, the brand’s founder, super-stylist Marloes Hoedeman, wanted to steer clear from the traditional lingerie colours and fabrics. You’ll find an array of designs for every style from stylish and comfortable to sporty and romantic, fitting with the brand’s motto 'Underwear becomes outerwear' as all you’ll want to do is show off your buys with the rest of your outfit.